Baba Shiv, the Sanwa Bank, Limited, Professor of Marketing, Stanford GSB, and the R. Michael Shanahan Faculty Fellow for 2013-14, was one of my professors at Stanford who opened a complete new world of knowledge to me: neuroscience applied to the business world. As Prof. Shiv explains, the human brain is a sophisticated instrument. At [...]
Jesper Sørensen is the Robert A. and Elizabeth R. Jeffe Professor and Professor of Organizational Behavior at Stanford Graduate School of Business, and a Susan Ford Dorsey Faculty Fellow for 2013-2014. He defends than a A game-changing idea can win or lose depending on how quickly the consumer “gets” it. The Holy Grail for innovators often is not [...]
Digital travel sales in Europe are on a slow, steady growth curve when viewed as a whole, but breaking out travel trends in individual countries paints a less cohesive picture of the region. Though consumer behavior is maturing in general, there are distinct differences between travel shoppers and buyers in France, Germany, Italy and Spain—the [...]
Temas en este eNews Exclusive interview with Kei Shibata Mobile in Travel: Consumer and Industry Trends 2013 Reflexiones sobre la hotelería boutique independiente Travel Technology Europe 2014 Conference La Sostenibilidad, el Lujo y el Universo de las Experiencias TravelThink: un espacio para nuevas ideas y tendencias. A place for new ideas and trends Leer más...
Temas en este eNews Bob Diener shares his vision and advises Bob Diener shares his vision anWiFi Everywhere al reservar su habitación el cliente How do you explain a new product category? TravelThink: un espacio para nuevas ideas y tendencias. A place for new ideas and trends Leer más...
Temas en este eNews Los Mejores Vídeos Publicitarios de Compañías Aéreas 57% of web users in Great Britain will access the internet via a mobile device in 2013 Hotels in the cutting edge How Do We Take Decisions? Are you really ready for Mobile? TravelThink: un espacio para nuevas ideas y tendencias. A place for [...]
Temas en este eNews Logitravel y ConnectedtoGo se alian para ofrecer WiFI al viajero en el destino Enrique Ruiz de Lera revela las claves del mercado británico Digital Travel Sales Evolution in France, Germany, Spain and Italy The Omni-Channel Opportunity Are you Ready for the Millennials? TravelThink: un espacio para muevas ideas y tendencias. A [...]
Temas en este eNews How to Make Better Decisions How to build up a successful travel Mobile Model Spread your message with a smile Do You Measure the usefulness of your website? Insights on Mobile and Social Media in Travel PhocusWright Conference, 2013 TravelThink: un espacio para muevas ideas y tendencias. A place for new [...]
The omni-channel concept As so often with jargon, the term omni-channel retail means different things to different people, but a useful way to think about it is to consider the evolution of the terminology here: Single channel: back in the early days of the web, the ecommerce store was essentially a single, standalone channel, [...]
España es el país de la OCDE, junto con Italia, con peor nivel en lectura y matemáticas. Españoles e italianos obtienen las peores notas de la OCDE por no entender el gráfico del recibo de la luz o no comprender textos densos como El Quijote. Éstas son las principales conclusiones del Programa Internacional para la [...]