25
09, 2015
8
09, 2015
e-News nº 9 del Año 9 / Year 9, n.9
Temas en este eNews Peter Long CEO of TUI Group, unveils the strategy to ride the waveMultiscreen Usage Roundup Showcasing the Latest Digital Marketing Trends The Powerlessness Paradox Facebook insights about Summer Travel Habits Driving Bookings with Amenities UK Video Ad Completion Rates Dip Multiscreen Usage Roundup TravelThink: un espacio para nuevas ideas y tendencias. [...]
1
09, 2015
¿ Sabes lo que es un Chief Digital Officer ?
Lógicamente si la respuesta a esa pregunta es no, hay muchas posibilidades de que en tu Organización no tengas uno y, aún más grave, que incluso ni siquiera sepan que hace falta. Pero no pienses que es una excepción, porque aún por desgracia muchos Consejos de Administración en España no han entendido la necesidad de [...]
8
08, 2015
e-News nº 8 del Año 9 / Year 9, n.8
Temas en este eNews Kenny Jacobs, CMO at Ryanair, explains the evolution of the company The customer and marketing analytics maturity model How Retail Marketers Are Solving the Attribution Equation Six ways to use Instagram for brand marketing The value of a digital ad Navigating a World of Digital Disruption The New CMO Guide: A [...]
8
07, 2015
e-News nº 7 del Año 9 / Year 9, n.7
Temas en este eNews Marc Ryan, CDO of Thomas Cook, explains his brilliant vision of how to accomplish a digital transformation The Growth CMO, personas and potential An Analysis of Consumer Email Habits Digital Video Better Be up to Millennial standars How to maximise ad spend across multiple devices Engaging the empowered holidaymaker The Inbounder [...]
25
06, 2015
Entrevista a Pepo Lladonosa, fundador de la Fonda del Nastasi, por Dr. Javier Gonzalez-Soria
El restaurante, que se encuentra a diez minutos de Lleida, se divide en dos partes diferenciadas como son la de la cocina catalana, elaborada 100% con productos leridanos, y, la parte de salones para convenciones, y que puede llegar a albergar hasta 1.000 personas. Dentro del complejo de la Fonda del Nastasi, y desde el año 2005, junto a su parque temático vinícola, se [...]
8
06, 2015
Metasearch vs OTAs: collision course or room for both?
With hotels and consumers seeing real benefits from the metasearch channel, what does it mean for the OTAs? Pamela Whitby takes a look. With metasearch players edging closer to the transaction, and OTAs integrating meta into their offerings, what does the future hold. Freedom of choice can be a wonderful thing but faced with countless travel websites consumers, more often [...]
8
06, 2015
e-News nº 6 del Año 9 / Year 9, n.6
Temas en este eNews Metasearch vs OTAs: collision course or room for both With Google Search Ads, Higher is Not Always Better Mobile Content and Activities Round Up Do you Keep Up in the digital and mobile marketing ecosystems? Understand The Unsettled European Payment Landscape 20 Cases of Innovative Digital Marketing Excellence Considerations for a [...]
2
06, 2015
25
05, 2015
Glenn Fogel, from Priceline Group at Phocuswright Conference, Dublin 2015
Glen Fogel, responsible of all the acquisitions of Priceline, explains the vision they have as a group to keep growing, both in the B2C and the B2B space, to provide the better exprience to their clients, which are not only the travellers but also the suppliers.