The world’s biggest tour operator said booking volumes since the start of the year exceeded 2019 levels, led by demand from travelers in the UK and Germany. Prices are also higher than pre-pandemic levels.
Like low-cost airlines, Hanover-based TUI is seeking to increase its market share as higher household bills weigh on consumer spending, pushing people toward package holidays that include flights, accommodation, bus transfers and food, helping them to control the cost of their trip.