Each week, Phocuswright publishes a Research Insights article highlighting the latest Phocuswright research reports and analyses. Each article features a summary of key findings, figures, trends and/or analysis, giving readers insights into the most pertinent research topics and studies.
In a year filled with rapid tech advancements and adoption, surging demand and recovery across major markets, it’s no surprise that the most popular Research Insights articles featured topics like generative AI, the U.S. OTA market, APAC’s recovery and loyalty programs.
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