Tamur Pour, Chief Commercial Officer (CCO) and Member of the Board @ Swiss, explains in this interview, which took place in Barcelona, at the Phocuswright Conference, where he was a speaker, the importance for an airline to provide a distinctive and premium experience to the passengers.
He defends the importance of recovering the flight experience as an important part of the trip, instead of a burden for the traveller. Amongst other topics, he emphasizess the relevance of SAF for the airline industry and the need of a single sky in Europe.
This interview is included in the serie «Tourism Personalities» of TravelThink.org
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