Coupon campaigns have been used by brands since the launch of the first ever paper coupon by Coca Cola in 1887. The first coupons were distributed in the street, displayed within magazines, and placed inside post boxes.With the rapid development of technology including the invention of the internet, coupons have also changed over time, becoming predominantly distributed [...]
Temas en este eNews Engaging the Traveler in Real Time How to Develop a Successful Digital Coupon Campaign People are the name of the game 10 useful digital tools for marketeers 4 trends defining the evolution of online travel The future of Social Shopping TravelThink: un espacio para nuevas ideas y tendencias. A place for [...]
Research from Acquity Group points to the opportunity to drive those sales directly from a social platform, with 60 percent of consumers ranking convenience in their top two most important factors when shopping on social media and nearly one-third of consumers saying they would be willing to try shopping on a social site. Already, [...]
ASTA’s Paul Ruden, senior vice president of government affairs, and Jim Davidson, CEO of Farelogix, agree on one thing: Airlines should enable the sale of their ancillary products and services through the GDSs. Ruden believes the airlines should be required by the Transportation Department to sell the products through GDSs and thinks one of the options [...]
Temas en este eNews How to prevent conflicts from going viral How Consumers Research and Book Hotels How to sell arline ancilliary in the future A new trend to stay: Paid Upgrades How to Explain a New Product Category? The role of mobile in retail commerce TravelThink: un espacio para nuevas ideas y tendencias. A place [...]
Hotels, airlines and car rental agencies are more aggressively promoting the chance to upgrade your room, seat or set of wheels for a price that is often (but not always) less than you would have paid if you had reserved that business-class ticket or hotel suite in the first place. Usually, these offers are presented [...]
Temas en este eNews Interview with John Dietz, VP Platform Marketing at Concur Understanding the evolving digital life Going global: opportunities and challenges Travel Distribution Summit (london, 22-23 May) Lessons for Leadership from Don Quijote Interview with Keith Cox, CEO of Vacatia TravelThink: un espacio para nuevas ideas y tendencias. A place for new ideas [...]
The TripBarometer Mobile & Social Survey conducted by Tripadvisor has found that nearly two-thirds of U.S. travelers (61%) report using social media while on vacation. Forty-six percent (46%) of that group—nearly half of the travelers who use social media—cited a fear of missing out on news from their friends and families as a reason for [...]
Carlos Molinet explica las políticas de promoción y producto de la Oficina de Congresos y Convenciones de Fort Laudardale, un destino formado por 31 ciudades y que recibe más de 13 millones de visitantes al año, con una tendencia creciente tanto de ingresos como de visitantes. Un excelente ejemplo de cómo contribuir, desde la función [...]
Hospitality and travel organizations need an analytic-based approach that focuses on using the masses of digital (web and mobile) data that is available to help identify what customers are searching for online and how content and search results can be tailored to deliver what the customer wants. There is a need for added marketing technology [...]