In yet another move to show its commitment to the vacation rentals business, OYO acquired data science business Danamica for an estimated $10 million. The Denmark-based company specializes in dynamic pricing of rental properties. As mentioned in Travel Tech Essentialist #8, Oyo wants to build the largest vacation rental business in Europe, and is planning to invest $335 million and recruit 1000 employees in Europe in the effort. In May, Oyo bought holiday rental company @Leisure for $415 million and rebranded it to Oyo Vacation Homes.
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