Humour does more than just make people laugh. It allows you to connect with your audience, diffuse tension, elevate status, foster trust, and compel others to your point of view. Humour can also help you and your message stand out, yet most of us hesitate to use humour, especially in our professional lives.

Matt Abrahams speaks with Stanford GSB Professor Jennifer Aaker and Lecturer Naomi Bagdonas about when and how humour operates in the workplace. “Many believe that humour simply has no place amidst serious work,” Aaker says. “Yet showing your sense of humour can make your peers and your friends attribute more perceptions of confidence and status to us while also cultivating a sense of trust.”
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