Graham Donoghue, also CEO at Sykes Holidays Cottages Group, has a long and rich experience in the travel and digital spaces. He was responsible for the digitalization of TUI in the early days and later was a key part of the success of Travelsupermarket and Moneysuperamarket. Now he is helping to define the vacation rental industry.

Following several major acquisitions, including UK-based cabin operator Forest Holidays and static caravan rental website UKcaravans4hire, as well as rental company Bachcare in New Zealand back in 2019, Sykes has continued to expand into new territories and is responsible for more than 31,000 units of accommodation. Forge Holiday Group acts as a parent company to its core business areas. These include its initial UK agency division [Sykes Holiday Cottages], its specialist operator offering [Forest Holidays], caravans [UKcaravans4hire] and international travel [Bachcare]. It is estimated that Forge will take up to five million people on holiday annually by 2026. Sykes’ UK agency platform already provides access to more than 22,000 UK holiday homes, while Forest Holidays operates around 700 cabins in 12 forest locations.

In this interview Graham Donoghue shares insights about the vacation rental industry and how it should evolve. The interview is included in the «World Travel Leader» serie of TravelThink.