e-News

8 12, 2013

An Exclusive Interview with Dara Khosrowshahi, President and CEO of the Expedia group

Por |2023-03-15T20:12:17+01:00diciembre 8th, 2013|Etiquetas: |

Who is Dara Khosrowshahi Dara Khosrowshahi is president and CEO of the Expedia group, which operates more than 150 travel booking sites in more than 70 countries worldwide across its portfolio of online travel brands including Expedia, Hotels.com, Hotwire, Egencia, Venere, trivago, and eLong in China. Under his leadership, the Expedia group has grown to become the largest online travel company in [...]

7 12, 2013

La Sostenibilidad, el Lujo y el Universo de las Experiencias

Por |2023-02-17T21:20:53+01:00diciembre 7th, 2013|Etiquetas: |

By Concha Casas, Founder, CEO Sustainable Luxury Studio   El concepto del Lujo se ha transformado, es real un nuevo concepto cuyos valores se incorporan totalmente a la cadena de productos y servicios: producción, manufacturación, marketing y distribución, pero la gran revolución en las marcas de lujo auténtico está ocurriendo al incorporar en mayor medida y con [...]

7 12, 2013

Logitravel y ConnectedtoGo se alian para ofrecer WiFi al viajero en destino

Por |2023-02-17T21:20:53+01:00diciembre 7th, 2013|Etiquetas: |

Palma, 30 de Octubre 2013. La agencia de viajes online Logitravel.com se ha incorporado a la red de partners de ConnectedtoGo, para ofrecer a sus clientes que eligen España como destino, la solución de conectividad móvil de esta innovadora start-up española, “WiFi Everywhere”, que permite a los viajeros, gracias a un router de bolsillo, tener su propia conexión wifi personal [...]

7 12, 2013

Hotels in the cutting edge

Por |2023-02-17T21:20:53+01:00diciembre 7th, 2013|Etiquetas: |

With electronic frills being the draw of the day, which hotels are the most high-tech? Online travel site Hotel.info points to gadgets and amenities like responsive lighting and TVs embedded in bathroom mirrors that rank these trendsetters ahead of the curve. Forget peepholes: Four Seasons Silicon Valley in East Palo Alto, Calif., has replaced door peepholes [...]

7 12, 2013

Los Mejores Vídeos Publicitarios de Compañías Aéreas

Por |2023-02-17T21:20:53+01:00diciembre 7th, 2013|Etiquetas: |

Finalmente parece que las compañías aéreas han descubierto algo que desde Google, hace más de 5 años, veníamos recomendándoles encarecidamente: Aprovechar el enorme potencial de YouTube para potenciar los valores de la marca y generar notoriedad en la comunidad de viajeros. A continuación he seleccionado algunos de los mejores anuncios de los últimos tiempos de [...]

7 12, 2013

57% of web users in Great Britain will access the internet via a mobile device in 2013

Por |2023-02-17T21:20:53+01:00diciembre 7th, 2013|Etiquetas: |

57% of web users in Great Britain will access the internet via a mobile device in 2013. UK consumers are increasingly using mobile devices to connect to the internet. According to research released at the beginning of October by the Oxford Internet Institute, 57% of web users in Great Britain will access the internet via [...]

7 12, 2013

How Do We Take Decisions?

Por |2023-02-17T21:20:53+01:00diciembre 7th, 2013|Etiquetas: |

Baba Shiv, the Sanwa Bank, Limited, Professor of Marketing, Stanford GSB, and the R. Michael Shanahan Faculty Fellow for 2013-14, was one of my professors at Stanford who opened a complete new world of knowledge to me: neuroscience applied to the business world. As Prof. Shiv explains, the human brain is a sophisticated instrument. At [...]

7 12, 2013

How do you explain a new product category?

Por |2023-02-17T21:20:53+01:00diciembre 7th, 2013|Etiquetas: |

Jesper Sørensen is the Robert A. and Elizabeth R. Jeffe Professor and Professor of Organizational Behavior at Stanford Graduate School of Business, and a Susan Ford Dorsey Faculty Fellow for 2013-2014. He defends than a A game-changing idea can win or lose depending on how quickly the consumer “gets” it. The Holy Grail for innovators often is not [...]

7 12, 2013

Digital Travel Sales Evolution in France, Germany, Spain and Italy

Por |2023-02-17T21:20:53+01:00diciembre 7th, 2013|Etiquetas: |

Digital travel sales in Europe are on a slow, steady growth curve when viewed as a whole, but breaking out travel trends in individual countries paints a less cohesive picture of the region. Though consumer behavior is maturing in general, there are distinct differences between travel shoppers and buyers in France, Germany, Italy and Spain—the [...]

Ir a Arriba