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A new TripAdvisor social media travel survey of more than 1,700 U.S. respondents reveals a strong correlation between social media and travel, as 76 percent said they share travel experiences via social networks. Forty-two percent use social channels for travel planning while 40 percent do so for travel inspiration. Sixty-four percent most often refer to a [...]

It is always complicate to be updated about what are the best digital tools to help you in yor marketing efforts. Here is a suggestion of 10 tools that could make your life as marketeer easier, if you cannot rely on the expertise of a digital agency: 1. Feedly. Since the disapparition of Google Reader, [...]

Two decades ago the emergence of online travel marked a revolution in the shopping and buying of travel. So with the evolution that has followed, what’s shaping online travel today? Amadeus, the tech company, defends that savvy consumers are looking for personalization, seamless mobility and unique travel experiences. As competition increases and marketing and processing [...]

Coupon campaigns have been used by brands since the launch of the first ever paper coupon by Coca Cola in 1887. The first coupons were distributed in the street, displayed within magazines, and placed inside post boxes.With the rapid development of technology including the invention of the internet, coupons have also changed over time, becoming predominantly distributed [...]

  Research from Acquity Group points to the opportunity to drive those sales directly from a social platform, with 60 percent of consumers ranking convenience in their top two most important factors when shopping on social media and nearly one-third of consumers saying they would be willing to try shopping on a social site. Already, [...]

ASTA’s Paul Ruden, senior vice president of government affairs, and Jim Davidson, CEO of Farelogix, agree on one thing: Airlines should enable the sale of their ancillary products and services through the GDSs. Ruden believes the airlines should be required by the Transportation Department to sell the products through GDSs and thinks one of the options [...]

Hotels, airlines and car rental agencies are more aggressively promoting the chance to upgrade your room, seat or set of wheels for a price that is often (but not always) less than you would have paid if you had reserved that business-class ticket or hotel suite in the first place.   Usually, these offers are presented [...]