I have always stated that one of the worst mistakes of the travel industry is not to understand that basically is part of the retail world and must learn from it and take advantage of all posible benchmarks. And be totally aware of what is happening on other vertical. For instance, with the Marketplaces. Marketplaces will not [...]
Con todos los cambios recientes en las principales redes sociales, las empresas han tenido que rediseñar y repensar sus imágenes. Esto está suponiendo un notable esfuerzo a la hora de configurar y cargar las imágenes de forma adecuada en sites como Facebook, Google+ o Pinterest. Pero LunaMetrics ha decidido echar una mano y ha producido [...]
According to PhoCusWright’s research (in a survey commissioned by Monetate), between 10% and 20% of travelers report never being interested in purchasing ancillary products. The upside to that metric is that the large majority of travelers have some level of interest in purchasing ancillary products. That means turning to data to determine exactly when to target ancillary [...]
Xirrus y Moonblink han preparado el infograma adjunto, a partir de los últimos datos recabados en Estados Unidos, que estiman en cerca de 5 billones de dolares los ingresos pérdidos por los hoteles a causa de un WiFi limitado, lento o con poca cobertura. Y lo que es aún más preocupante, desde la perspectiva del Hotel español, es [...]
We look at an unusual act of kindness: giving something away to someone you don't even know and getting nothing in return. This type of generous act happens every day, numerous times, in the form of blood donations, providing restaurant reviews online, flashing bright lights on the highway to warn of a police trap, and [...]
Temas en este eNews Independent Hotels Report Expedia Argues That Hotel Owners Are Losers in Direct-Booking Push Momondo and Trivago approach to travel Metasearch Why use Airbnb? The front desk is a source of pain Hoteliers need to understand what systems they need The business traveller must be served Starwood Hotels transforms social influencers into [...]
Temas en este eNews Momondo and Trivago approach to travel Metasearch Why use Airbnb? The front desk is a source of pain The business traveller must be served What is Google's approach to Travel? Hoteliers need to understand what systems they needAirbnb and the importance of designIt is all about relationshipsWhat's is the future of [...]
Temas en este eNews Fernando Vives entrevistado por Dr. Javier Gonzalez-Soria y Moreno de la Santa How Airlines Can Create a Customer-Centric Digital Experience Airbnb prepares to provide in-destination information In Searches, Those Paid Ads Pay Off Decision-Makers in Germany Focus on Customer Relations Shared, Collaborative and On Demand: The New Digital Economy Top 2016 [...]
Temas en este eNews How to Jump-Start a Digital Transformation Look and Book The Path to Data Driven Promotions Effective People Think Simply UK Digital Buyers Research More on Mobile The Risk of ?Clicky? Content More Than Two-Thirds of US Digital Display Ad Spending Is Bought Programmatically U.S. Corporate Travel Market Continues its Post-Recession Recovery [...]