javier

  Consumers are using smartphones to guide their travels from start to finish, whether that’s for last-minute bookings, connecting to destination-related information or seeking personalized recommendations. Nevertheless, numerous challenges, however, are slowing the mass adoption of mobile travel tools, particularly those designed for making travel reservations Already, smartphones have had a strong impact on the [...]

Even back in pre-historic days (or at least pre-iPhone), travel industry companies like Zagat, Hilton and Amtrak used platforms like Usablenet to serve their content on feature phones. But of course in the smartphone era, the method and style of user interaction is improved by orders of magnitude and whether it be via apps or [...]

I have always stated that one of the worst mistakes of the travel industry is not to understand that basically is part of the retail world and must learn from it and take advantage of all posible benchmarks. And be totally aware of what is happening on other vertical. For instance, with the Marketplaces. Marketplaces will not [...]

Con todos los cambios recientes en las principales redes sociales, las empresas han tenido que rediseñar y repensar sus imágenes. Esto está suponiendo un notable esfuerzo a la hora de configurar y cargar las imágenes de forma adecuada en sites como Facebook, Google+ o Pinterest. Pero LunaMetrics ha decidido echar una mano y ha producido [...]

According to PhoCusWright’s research (in a survey commissioned by Monetate), between 10% and 20% of travelers report never being interested in purchasing ancillary products. The upside to that metric is that the large majority of travelers have some level of interest in purchasing ancillary products. That means turning to data to determine exactly when to target ancillary [...]

Xirrus y Moonblink han preparado el infograma adjunto, a partir de los últimos datos recabados en Estados Unidos, que estiman en cerca de 5 billones de dolares los ingresos pérdidos por los hoteles a causa de un WiFi limitado, lento o con poca cobertura. Y lo que es aún más preocupante, desde la perspectiva del Hotel español, es [...]

We look at an unusual act of kindness: giving something away to someone you don't even know and getting nothing in return. This type of generous act happens every day, numerous times, in the form of blood donations, providing restaurant reviews online, flashing bright lights on the highway to warn of a police trap, and [...]