Don’t fool yourself. Investors aren’t asking to meet with you before they invest in startups because they want to know more about the company, or because they think you’ve withheld information. A Google search or a financial printout tells them more than they need to know.

A competent CEO plays a remarkably large role in the overall impression of any company. A lot of it boils down to how you present your idea, and not so much about what you’re presenting. Any venture capitalist can look through a pitch deck, like what they see, and then withhold funding after meeting the CEO, or the founder of the same company.
more info