With the U.S. travel market continued its post-pandemic rebound in 2022, online travel agencies (OTAs) comprised just over a fifth of the total U.S. market, up about 20% from pre-pandemic levels. While a large part of the growth can be attributed to external market forces, like rampant inflation, technological advancements and strong domestic demand account for much of the organic growth. With overall market stabilization anticipated over the next few years, growth will moderate, but remain positive through the rest of the forecast period.
This Phocuswright report provides a comprehensive view of the U.S. online travel agency channel, including detailed market sizing and projections through 2026, distribution trends, key developments and more.
This report is part of the U.S. Travel Market Report 2022-2026 series, which features an overview of the U.S. travel market, along with detailed data and analysis of five key segments: airline, hotel & lodging, car rental, cruise and packaged travel. This standalone report dedicated to online travel agencies rounds out the coverage. Collectively, the series provides comprehensive market sizing, projections and analysis for the U.S. travel industry from 2019-2026.