TUI Group has tapped digital travel discovery platform Utrip to help personalize the traveler planning experience through artificial intelligence.
The new pilot program between TUI Destination Services, the experiences arm of the German global tourism company, and Utrip is designed to curate user-specific travel packages for TUI’s 20 million customers.
Utrip’s technology – which combines artificial intelligence, local expertise and human experience – will be integrated with TUI’s current digital offerings to improve the overall customer experience and provide relevant recommendations.