Three different types of travel intermediaries – online travel agencies (OTAs), traditional tour operators and travel management companies (TMCs) – are prominent within the European travel sector. Although their combined contribution fell significantly in 2020 to just €64 billion, travel intermediaries are expected to play a critical role as recovery takes hold, with indirect gross revenue returning to 2019 levels by 2024. Learn more in the last Phocuswright reported focused on distribution.
Dr. Javier Gonzalez-Soria y Moreno de la Santa is an
international expert in online travel, eCommerce, eMarketing, mCommerce, connectivity and digital transformation.