We are beginning to see the end of restrictions in Europe, signaling the start to a new phase of recovery.

According to Phocuswright’s latest travel research Europe Travel Market Report 2021-2025, positive signs for a strong future include international tourists slowly returning, coupled with accelerated air ticket sales (but from a low base).

Travel companies will monitor how the slow pace of international business lets suppliers refocus investments into the leisure market and hope that the war in Ukraine will not halt travel growth in Europe.

As we prepare a program for Phocuswright Europe 2022, a reunion of the European market’s most influential travel leaders this June, here is one major trend from each of the six major markets in the region: 1 thing to know about each major travel market in Europe in 1 minute.

As Europe’s cautious but optimistic recovery begins, it’s important for travel companies to understand how the regions markets and segments are developing. These trends include the increase of online channel usage, mobile transaction gains, airline recovery and how OTAs compete with suppliers.