Now Google Maps’ users can build bucket lists of places they’ve visited or plan to visit and share these lists with friends. Users benefit by learning about interesting new destinations from each other and Google benefits – as always – by gathering more data about our preferences. This is further proof of Google’s self-confessed move up the trip-planning funnel which has strategic implications for the travel industry.
But Google isn’t the only social media giant that has its site set on the multi-billion dollar travel industry. Facebook is currently testing a feature called City Guides that is aimed at helping users to plan trips. The trend now is clearly towards shortening the distance between discovery and booking. And with its dominance of the social media market Facebook will be the player to watch this year.