One of the lasting impacts of the pandemic has been the change it has induced to previously predictable patterns of behavior. The size, spend, duration, and mix of groups looks different now compared to three years ago, influenced by new traveler behaviors and priorities, hybrid meetings and events, plus working from home. As variants emerge and restrictions change, group travel professionals are required to stay on top of the latest information to make the best choices they can.
This report, created by Amadeus and Salesforce, surfaces five key trends that will govern 2022’s group travel and events market. It includes strategies for executives to consider as they navigate another year defined by this uncertainty. The insights are gathered using Amadeus’ MeetingBroker™ and Demand360® business intelligence data as well as interviews with hoteliers, industry experts, and Amadeus executives.