El CEO de EMEA de Barceló Hoteles explica la importancia que tienen los datos de los viajeros, relativos a todas las fases del viaje, para poder diseñar las estrategias adecuadas de captación del mismo y de diseño de producto, en el XIII Foro Hosteltur celebrado en Madrid.
While total retail sales are growing at a trepid rate in the US, the outlook for digital commerce, including mobile, is vastly different. Far more sales are influenced today by digital shopping, driven by the exceptional performance of Amazon.com and increased consumer spending via mobile devices. eMarketer has created this infographic Snapshot of the US [...]
This is a truly exciting yet challenging time for consumer-facing brands in travel. The breakneck pace of disruption in mobile computing, social media, digital content creation and content delivery has completely altered the way consumers shop for, book, share and ultimately experience travel. Instant access to product information and reviews via user generated content (UGS) [...]
By first looking back at how we wrapped up 2016, and then looking forward at travel patterns until Spring, the new report offers a comprehensive look at travel in the New Year. Here are a few high-level insights and takeaways: 1. An overall increase in family travel in Q4. 2. The top departure dates for Latin [...]
Most travellers today have a mobile or a tablet to help with the planning, search and the on trip experience. We wanted to see how travel brands are leveraging these tools to make sure their connected traveller has the best possible experience? So to get a market perspective, Jumpshot has surveyed over 164 travel experts [...]
Moral of the story about the early years of online travel? Not to over-simplify, but be prepared to take risks, feel free to contradict conventional wisdom, and assemble the best damn team that you can.
Consumers are using smartphones to guide their travels from start to finish, whether that’s for last-minute bookings, connecting to destination-related information or seeking personalized recommendations. Nevertheless, numerous challenges, however, are slowing the mass adoption of mobile travel tools, particularly those designed for making travel reservations Already, smartphones have had a strong impact on the [...]
Even back in pre-historic days (or at least pre-iPhone), travel industry companies like Zagat, Hilton and Amtrak used platforms like Usablenet to serve their content on feature phones. But of course in the smartphone era, the method and style of user interaction is improved by orders of magnitude and whether it be via apps or [...]
I have always stated that one of the worst mistakes of the travel industry is not to understand that basically is part of the retail world and must learn from it and take advantage of all posible benchmarks. And be totally aware of what is happening on other vertical. For instance, with the Marketplaces. Marketplaces will not [...]