e-News

24 03, 2017

Facebook Launches City Guides With Booking for Hotels and Restaurants

By | March 24th, 2017|

The Facebook app now enables users to tap a Book Now button and has easy to use tap to call or messaging features with the venues. This is an important step by a company with a mammoth user base. It seems Facebook is testing a redesigned surface on city Pages that showcases information about your [...]

24 03, 2017

Getting more out of your online data sets

By | March 24th, 2017|

In this report, Hitwise details key shifts and trends in online behaviour across the travel & tourism industry, and provide tactics for digital marketers to act on these findings. Hitwise focuses on the following groups: airlines, hoteliers, online travelagents (OTAs) and aggregators, and detail how these players can get more out of their online data [...]

24 03, 2017

Cutting Out the Middleman

By | March 24th, 2017|

As airlines seek to reclaim profits and acquire new customers, they must face complex relationships with OTAs and metasearch engines. In this position paper, Everymundo and Skift consider how performance marketing, search-engine optimization, and renewed attention to content can drive direct-channel conversions — sparing airlines steep third-party commissions and fees while growing loyalty and market [...]

24 03, 2017

Retention Marketing is all about the Customer

By | March 24th, 2017|

There are a dizzying number of types and sources of customer data, and this is what makes understanding the current data landscape so important. For retention marketing in particular, it is the valuable first-party data that makes it a powerful addition to any online omnichannel strategy. Data is categorized as one of the following: first [...]

24 03, 2017

The Changing Face of Retail and Travel Stores

By | March 24th, 2017|

The tradicional brick & mortar model for travel agencies has been questioned for years and is certainly diying, with the exception of China, with Ctrip further integrating Traveling Bestone and Qunar vacation businesses to implement its strategy in second-, third-, and fourth-tier cities across China. So far, Ctrip has opened over 5,500 retail outlets in 22 [...]

24 03, 2017

Five merchant growth paths to exploit the opportunities that arise from digital channels

By | March 24th, 2017|

Digital commerce has been a growth opportunity for retailers and brands for more than 20 years. But today's demographic shifts and unparalleled advances in smartphone technology have created unique opportunities. Millennials, the generation of digital natives who do not remember a world without the internet, are now the largest segment of the U.S. population and [...]

5 03, 2017

What are the right Hotel Amenities?

By | March 5th, 2017|

A new report from Cornell University’s Center for Hospitality Research (CHR) informs this debate by suggesting a return on investment (ROI) analysis to determine which amenities are the best ones to offer. The research is described in: “Hotel Brand Standards: How to Pick the Right Amenities for Your Property,” by Chekitan S. Dev, Rebecca Hamilton, [...]

5 03, 2017

Hilton, Marriott, IHG and Choice give their view over Direct Bookings

By | March 5th, 2017|

The CEOs of these companies seem more confident than ever in the ability for these strategies to have an impact on bookings. The more aggressive tone CEOs adopted earlier last year has gradually faded and the conversation about the so-called direct booking wars has moved beyond an us-versus-them mentality. What happens this year will be [...]

5 03, 2017

UK Digital Usage Still Growing: Oldest and youngest users driving uptake

By | March 5th, 2017|

eMarketer has released its latest estimates for digital usage in the UK. According to a new report, “UK Digital Users: The eMarketer Forecast for 2017,” the proportion of the country’s population using the internet will swell to 82.0% this year, as majorities of UK residents engage in an expanding list of digital activities.  Much of [...]

5 03, 2017

The Ultimate Guide to Website Optimization for Media Companies

By | March 5th, 2017|

For media companies (or anyone with a digital business), getting past the reader’s (aka your) short attention span is a major challenge. By employing website optimization as a methodology, media companies have unparalleled opportunities to grow and engage their audience—and their bottom line. The Ultimate Guide to Website Optimization for Media Companies created by Optimizely provides [...]