Marketers today have access to exceptional amounts of data. While “big data” was once a luxury only available to the largest enterprises, it is now available to even the smallest organizations. Each data point provides an opportunity to gain greater understanding of potential customers and develop personalized marketing strategies to engage and win them over. However, while there is an abundance of information, there is a shortage of time to make proper use of it.
Often, even after dedicating many valuable hours to combing through data, marketers come up empty-handed and their marketing efforts are no more personalized or effective than before the mountain of data was collected. There is a gap between all this data and the improved personalization marketers hope for when they begin to capture it.
Learn more in this report.