javier

About Javier González-Soria

Dr. Javier Gonzalez-Soria y Moreno de la Santa is an international expert in online travel, eCommerce, eMarketing, mCommerce, connectivity and digital transformation.
29 05, 2017

Personalization is key in Travel

By | May 29th, 2017|

Terry Kane, Head of Travel for UK at Facebook, explains at the Phocuswright Conference in Amsterdam that personalization, based on segmentation, as a direct consequence of the mobile adoption, is key to live up to the travelers' expectations

29 05, 2017

Carlos Chaguaceda, Director General de Turismo de la Comunidad de Madrid

By | May 29th, 2017|

Carlos Chaguaceda explica la visión de la Comunidad de Madrid sobre la demanda de turistas que considera interesante para el territorio, primando la calidad de la misma y su capacidad de integración con el entorno local, en el XIII Foro Hosteltur celebrado en Madrid.

29 05, 2017

El presente y futuro del paquete turistico

By | May 29th, 2017|

Andrea Bertoli, cofundador del Grupo Lastminute, y Javier Diaz, fundador del Grupo Gowaii, comparten su opinión sobre el presente y futuro del paquete dinámico y el paquete turístico en general y las formas en las que los mismos pueden ser distribuidos, en el XIII Foro Hosteltur celebrado en Madrid.

29 05, 2017

La importancia de la Tecnología en la Industria de los Viajes

By | May 29th, 2017|

Ovidio de Andres, fundador de Logitravel, y Raúl González, CEO para EMEA de Barcelo Hoteles, reflexionan acerca del papel estratégico que tiene la tecnología para las empresas turísticas, en el XIII Foro Hosteltur celebrado en Madrid.

29 05, 2017

Raul Gonzalez habla de la importancia de los datos

By | May 29th, 2017|

El CEO de EMEA de Barceló Hoteles explica la importancia que tienen los datos de los viajeros, relativos a todas las fases del viaje, para poder diseñar las estrategias adecuadas de captación del mismo y de diseño de producto, en el XIII Foro Hosteltur celebrado en Madrid.

29 05, 2017

Raj Berry, CEO, ADADYN , interviewed by Dr. Javier Gonzalez-Soria

By | May 29th, 2017|

13 04, 2017

The Arline Industry’s connected commerce future, disrupt or be disrupted

By | April 13th, 2017|

The technology disruptions that have transformed other sectors of travel now loom over the aviation industry, threatening to destroy everything from profit margins to long-term relationships with customers. In order to survive, airlines will need to reimagine their relationship with customers and how they sell their own products, using technology to transform their business for [...]

13 04, 2017

Main Take Aways of the Mobile World Congress

By | April 13th, 2017|

Here’s a roundup of the trends and announcements that stole the show at the Mobile World Congress and will have a tangible impact on the apps and platforms sphere in 2017 and beyond: The virtual reality (VR) market is expanding and improving; The next generation of mobile networking was as highly anticipated; Artificial intelligence (AI) is being leveraged [...]

13 04, 2017

Google & Facebook move to shorten the distance between discovery and booking

By | April 13th, 2017|

Now Google Maps' users can build bucket lists of places they’ve visited or plan to visit and share these lists with friends. Users benefit by learning about interesting new destinations from each other and Google benefits – as always – by gathering more data about our preferences. This is further proof of Google's self-confessed move [...]

13 04, 2017

The Bridge between Data and Personalization

By | April 13th, 2017|

Marketers today have access to exceptional amounts of data. While “big data” was once a luxury only available to the largest enterprises, it is now available to even the smallest organizations. Each data point provides an opportunity to gain greater understanding of potential customers and develop personalized marketing strategies to engage and win them over. [...]