BTP (Business Travel Performance) Automation is uniquely positioned to disrupt legacy travel program management through Intelligent Hotel Sourcing. Founded in 2020, BTP is committed to transforming the Hotel Sourcing industry through adaptive and intelligent technology. The Founders of GetThere, Bruce Yoxsimer and Dan Whaley have joined the BTP team to help make the vision a reality.
Annette Cumming is the CRO and Head of Marketing. Annette is a 30+ year industry veteran who has held previous roles as VP, Channel Sales at Deem, Head of NORAM Digital Hospitality at Travelport, and GM at American Express Global Business Travel.
In this interview Annette & Bruce make a brief presentation of who they are, their background, of how they have reached their current responsibilities.
Bruce has shared the implication of the startup with Plug and Play and why BTP chose to participate in the program, what is his experience, how it has helped the company, the main learnings, the opportunities, etc…
The conversation covers when the startup was founded and where, founders, problems solved, key technologies, milestones in the life of the startup, main challenges, competitive landscape, current and future geographical footprint, future plans..
This interview is part of the collection «Startup Founders» of TravelThink
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