The U.S. travel market continued its stellar recovery in 2022, with total gross bookings of $422.2 billion, an increase of 51% over the prior year. According to Phocuswright’s research report U.S. Online Travel Agency Market Report 2022-2026, online and offline travel both showed robust growth, but the channel share shifts seen during the pandemic are slowly changing course. Online channel share, which grew to 65% in 2021, moderated slightly to 63% in 2022 as offline channels showed signs of recovery. Online travel agencies (OTAs) comprised just over a fifth of the total U.S. market while the online supplier-direct channel accounted for 41% of the market.
Phocuswright’s U.S. Online Travel Agency Market Report 2022-2026 provides a comprehensive view of the U.S. online travel agency channel, including detailed market sizing and projections through 2026, distribution trends, key developments and more.