Skift and Amazon Web Services (AWS) collaborated in summer 2021 on a global research study of global travel leaders to produce the 2021 Digital Transformation Report.

Building on the insights from a survey of over a thousand travel industry leaders across a diverse range of sectors in North America, Europe, Asia- Pacific, and Latin America, the report shines a light on a rapidly digitizing industry in flux: offering an important guide to the travel and hospitality industry as it embraces emerging digital realities and opportunities, and navigates the challenges throughout the decade ahead and beyond.

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